sandip amlani

Let’s face it, businesses are obsessed with their KPIs, but with AI driving more content and design decisions, is it time to bring some humanity back into proceedings? Enter Key Human Indicators..

Picture the scene: you’re standing in an airport terminal, and a huge billboard looms overhead. It’s sleek, confident and flashy. It’s the kind of placement that costs millions and took a huge amount of manpower to get live.  And yet, for all the polish and impressive placement, the strapline confuses you. You read it again. It's still unclear, but now you're focused on the security queue. The chance to grab a potential customer's attention has slipped away.

When AI takes 'learning through experience' a little too literally... Moore’s Law says tech doubles in speed/capability every 2 years or...