The B2B CRO Playbook
How to Optimise Complex Sales Journeys
Most optimisation advice is built for eCommerce or SaaS. But what about B2B? This 6-part email series tackles the real CRO challenges in complex sales—long cycles, multiple decision-makers, and offline journeys.
When every lead is potentially a high value customer it's even more important to optimise these experiences. That’s why I created this free email series — to help you navigate the challenges unique to complex B2B sales environments and apply optimisation techniques that actually work.​​
What You’ll Learn:
​​​​
👉 Week 1: Fixing the data gap — linking website interactions to CRM insights.
​​​​​
👉 Week 2: The low traffic problem — how to run meaningful experiments with small sample sizes.
​​​​​
👉 Week 3: Long sales cycles — optimising early-stage interactions to drive conversions.
​​​​​
👉 Week 4: Navigating complex buying committees — how to influence multiple decision-makers.
​​​​
👉 Week 5: Driving experimentation in legacy B2B companies — introducing testing in slow-moving organisations.
​​​​​
👉 Week 6: Sustaining a culture of experimentation — keeping CRO embedded long-term.
​​​​
Each email is packed with practical insights—no fluff, just proven strategies you can implement immediately!
SUBSCRIBE BELOW
