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The AI paradox: better numbers, worse experiences
Let’s face it, businesses are obsessed with their KPIs, but with AI driving more content and design decisions, is it time to bring some humanity back into proceedings? Enter Key Human Indicators..
sandip amlani
Feb 103 min read
Spending millions to say something nobody understands
Picture the scene: you’re standing in an airport terminal, and a huge billboard looms overhead. It’s sleek, confident and flashy. It’s the kind of placement that costs millions and took a huge amount of manpower to get live.
And yet, for all the polish and impressive placement, the strapline confuses you. You read it again. It's still unclear, but now you're focused on the security queue. The chance to grab a potential customer's attention has slipped away.
sandip amlani
Jul 16, 20253 min read
AI is evolving faster than we think—but will it ever truly get us?
When AI takes 'learning through experience' a little too literally... Moore’s Law says tech doubles in speed/capability every 2 years or...
sandip amlani
Jun 25, 20252 min read
Why jumping straight to solutions can derail your experimentation efforts
In digital experimentation, it’s easy to dive right into solutions. However, doing so can derail your optimisation efforts before you've even started...
sandip amlani
Jun 13, 20254 min read
Sustaining a culture of experimentation in complex B2B sales environments
This article outlines how you can develop and maintain a culture of experimentation in complex B2B sales environments.
sandip amlani
Jun 2, 20255 min read
Overcoming the Resistance to Experimentation in Legacy Organisations
CRO in legacy companies can feel like an uphill battle Note: This article is taken from my course: CRO for complex B2B sales companies....
sandip amlani
May 19, 20254 min read
Optimising digital journeys that convert committees, not just champions
How do you optimise for buying committees? Note: This article is taken from my course: CRO for complex B2B sales companies . If you...
sandip amlani
May 12, 20254 min read
How to optimise digital experiences when long sales cycles are involved
A (very) simplified long sales cycle B2B buyer journey Note: This article is taken from my course: CRO for complex B2B sales companies...
sandip amlani
May 6, 20254 min read
The Low Traffic Problem in Complex B2B Sales CRO
Low traffic may nix your A/B testing plans but that doesn't mean you can't optimise. Note: This article is taken from my course: CRO for...
sandip amlani
Apr 24, 20256 min read
Fixing the Data Gap in Complex B2B Sales CRO
The data gap between CRO and Sales in complex B2B environments is real Note: This article is taken from my course: CRO for complex B2B...
sandip amlani
Apr 21, 20255 min read
It's not a matter of life and death, but..
A/B testing is a scientific endeavor, yet so many CRO's don't behave like scientists - after all it's not a matter of life and death....
sandip amlani
Jan 17, 20256 min read
What modern day football analysis can teach us about the importance of niche metrics
The proliferation of advanced data analysis in football has literally changed the game. Find out how niche metrics help grow your business.
sandip amlani
Oct 15, 20245 min read
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