Picture the scene: you’re standing in an airport terminal, and a huge billboard looms overhead. It’s sleek, confident and flashy. It’s the kind of placement that costs millions and took a huge amount of manpower to get live.  And yet, for all the polish and impressive placement, the strapline confuses you. You read it again. It's still unclear, but now you're focused on the security queue. The chance to grab a potential customer's attention has slipped away.

A (very) simplified long sales cycle B2B buyer journey Note: This article is taken from my course:   CRO for complex B2B sales companies...

The data gap between CRO and Sales in complex B2B environments is real Note: This article is taken from my course:  CRO for complex B2B...